Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp

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Material type: Text

TextPublication details: Australia : Cengage, c2025.Edition: 11th edDescription: xx, 700 pages : color illustrations ; 28 cmISBN:

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	DLSU-D HS Learning Resource Center Circulation	Circulation	HF 5415.123 .A565 2025 (Browse shelf(Opens below))	001875	Available		3HS00000001875

Includes glossary, end notes, name index, subject index.

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