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Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace

By: Material type: TextTextSeries: Market research in practicePublisher: London : KoganPage, 2018Edition: Fourth editionDescription: viii, 382 pages : illustrations ; 24 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749481971
Subject(s): LOC classification:
  • HF 5415.3  .B721 2013
Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Graduate Studies Graduate Studies DLSU-D GRADUATE STUDIES Graduate Studies Graduate Studies HF 5415.3 .B721 2013 (Browse shelf(Opens below)) Available 3CIR2018067212

Includes bibliographical references and index

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims

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