Marketing basics : a modular approach / Ma. Nancy T. Balasan.

Includes bibliographical references and indexes.

This book is intended for students taking up Marketing program and other related fields of specialization or discipline. Its serves as an introduction to a higher level of Marketing subject or any related business subjects. This book offers a concise and direct approach to the discussion of basic marketing concepts for easy comprehension. Each module begins with a list of learning objectives to provide the students an overview of what they are going to learn, key terms to reinforce students marketing vocabulary and pre-test to gauge their prior knowledge. There are also end-of-module evaluations composed of post-test , discussion questions, and concept application.