The Observational research handbook : understanding how consumer live with your product / Bill Abrams.
Material type: TextPublication details: Lincolnwood, Il. : NTC Business Books, 2000Description: xxiv, 277 p. : ill. 23 cmISBN:- 065800073-X
- HF 5415.33.U6 .Ab83 2000
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Reference | Aklatang Emilio Aguinaldo-Information Resource Center Reference | HF 5415.33.U6 .Ab83 2000 (Browse shelf(Opens below)) | Not for loan | 3AEA0000285109 |
At head of title: American Marketing Association
Shows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products. Facilitates how observational research be applied in industry. Suggests how to use the results of observational research in advertising, marketing, new products, customers. Also suggests when not to use the research and avoid its pitfalls.
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