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A framework for international business / S. Tammer Cavusgil, Gary Knight, John R. Risenberger.

By: Contributor(s): Material type: TextTextPublisher: New York : Pearson Education, [2013]Copyright date: 2013Edition: [International edition]Description: xxvii, 319 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132598941
Subject(s): LOC classification:
  • HD 30.28  .C316 2013
Summary: This book provides students and practicing managers with a concise but thorough review of essential international business management concepts and techniques. It captures the new realities in international business as practiced today. It includes global sourcing, the impact of technological advances on globalization, the globalization of finance, emerging markets, the success of the smaller firm in international markets and corporate social responsibility.
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Holdings
Item type Current library Call number Status Date due Barcode
Graduate Studies Graduate Studies DLSU-D GRADUATE STUDIES Graduate Studies HD 30.28 .C316 2013 (Browse shelf(Opens below)) Available 3AEA2015000313

"Always Learning"-- COVER.

Includes index.

This book provides students and practicing managers with a concise but thorough review of essential international business management concepts and techniques. It captures the new realities in international business as practiced today. It includes global sourcing, the impact of technological advances on globalization, the globalization of finance, emerging markets, the success of the smaller firm in international markets and corporate social responsibility.

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