Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By:

Wimmer, Roger D

Contributor(s):

Dominick, Joseph R

Material type: Text

TextSeries: Wadsworth series in mass communication and journalismPublication details: Belmont : Wadsworth Pub., c1997.Edition: 5th edDescription: xiii, 498 p. : ill. ; 23 cmISBN:

0534244742

Subject(s):

LOC classification:

HM 258 .W716 1997

Summary: This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. --- Amazon.com

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Graduate Studies	DLSU-D GRADUATE STUDIES Graduate Studies	Graduate Studies	HM 258 .W716 1997 (Browse shelf(Opens below))	Available		3AEA0000311842

Includes index

This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources. --- Amazon.com

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