Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace
Material type: TextSeries: Market research in practicePublisher: London : KoganPage, 2018Edition: Fourth editionDescription: viii, 382 pages : illustrations ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9780749481971
- HF 5415.3 .B721 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Graduate Studies | DLSU-D GRADUATE STUDIES Graduate Studies | Graduate Studies | HF 5415.3 .B721 2013 (Browse shelf(Opens below)) | Available | 3CIR2018067212 |
Includes bibliographical references and index
Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims
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