The Observational research handbook : understanding how consumer live with your product / Bill Abrams.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 065800073-X
- HF 5415.33.U6 .Ab83 2000
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
![]() |
Aklatang Emilio Aguinaldo-Information Resource Center Reference | HF 5415.33.U6 .Ab83 2000 (Browse shelf(Opens below)) | Not for loan | 3AEA0000285109 |
Browsing Aklatang Emilio Aguinaldo-Information Resource Center shelves, Shelving location: Reference Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
HF 5385 .F962 2014 v.6 Fundamentals of coaching and mentoring / | HF 5415.Al41 2001 Marketing effectively / | HF 5415 .Sh13 2006 Encyclopaedia of marketing / | HF 5415.33.U6 .Ab83 2000 The Observational research handbook : understanding how consumer live with your product / | HF 5415.52 .R822 2003 101 complaint letters that get results / | HF 5415.7 .R896 2014 The handbook of logistics & distribution management : [understanding the supply chain] / | HF 5429 .H537 2011 Highlight commercial space = shang ye kong jian / Design & Vision gong zuo shi bian. |
At head of title: American Marketing Association
Shows how observational research can help in retaining consumers, and in knowing the consumers' patronage of the products. Facilitates how observational research be applied in industry. Suggests how to use the results of observational research in advertising, marketing, new products, customers. Also suggests when not to use the research and avoid its pitfalls.
There are no comments on this title.