The law and advertising / Sinforoso R. Pagunsan.

By:

Pagunsan, Sinforoso R

Material type: Text

TextPublication details: Manila : De La Salle University Press, c2004.Description: x, 185 p. 24 cmISBN:

971-555-507-1

Subject(s):

LOC classification:

F KPM 982.4 .P149 2004

Summary: The Law and Advertising is a reference book containing selected laws and topics on advertising and sales promotions. It is useful to students, advertising practitioners, marketing professionals, and concerned consumers keenly interested in the subject. While the author treats the topics from a legal perspective, practical examples and even current issues are incorporated to show the application of legal precepts. Subliminally, the book advocates social responsibility in advertising within the existing legal order.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Filipiniana	Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana	KPM 982.4 .P149 2004 (Browse shelf(Opens below))	Available		3AEA0000288853
Filipiniana	Aklatang Emilio Aguinaldo-Information Resource Center Filipiniana	KPM 982.4 .P149 2004 (Browse shelf(Opens below))	Available		3AEA0000288856

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The Law and Advertising is a reference book containing selected laws and topics on advertising and sales promotions. It is useful to students, advertising practitioners, marketing professionals, and concerned consumers keenly interested in the subject. While the author treats the topics from a legal perspective, practical examples and even current issues are incorporated to show the application of legal precepts. Subliminally, the book advocates social responsibility in advertising within the existing legal order.

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